Arete’s Story

Arete is the expert storytelling agency for non-profits and NGOs. We believe stories that matter need to be told and, when they’re told well, they can make a real difference.


Arete (Greek: ἀρετή), in its basic sense, means “excellence of any kind”, but can also mean “moral virtue”. In its earliest appearance in Greek, this notion of excellence was ultimately bound up with the notion of the fulfilment of purpose or function: the act of living up to one’s full potential. We strive to honour our name by sharing our expertise and helping non-profits make an impact through exceptional storytelling.

Our award-winning photojournalists, videographers, copy writers and communications professionals have years of combined experience working with leading national and international news agencies, non-profits and NGOs, across all print and digital media from broadsheets and magazines to websites and social media.


We are committed to empowering individuals and organisations tell their own stories better. If you would like our award-winning team to help you tell exceptional stories, please contact us to find out how we can support you tell stories that make a difference.

Kate Holt

Kate Holt is the founder and director of Arete. She started her career working in the newsroom of the BBC in London. Her first field experience was in Kosovo in 1999 documenting the effects of the conflict on the civilian population. Since then she has traveled extensively documenting refugees and the effects of war and poverty in conflicts in the Dem. Rep. of Congo, Somalia, Kenya, Sudan, Zimbabwe, Iraq, Afghanistan and Haiti.

For the last twelve years she has photographed regularly for numerous NGOS – including UNICEF, Care International, Jhpiego, the International Red Cross, MSF and OXFAM. She is a regular contributor to The BBC, The Guardian and The Mail on Sunday and has also had work published in The Independent, The Times, The Observer, The Telegraph and The Financial Times. Nominated numerous times for the Amnesty Award for humanitarian reporting and photography, Kate holds a Masters in History of Art and a Post graduate diploma in photojournalism.


Jessica Monson

Jessica Monson works on video and production with Arete. She has produced multimedia content for various organisations including Womankind Worldwide, One World Media, UNFAO, Jphiego and UNICEF and worked on major Arete projects for the Rockefeller Foundation, GSMA, AU-IBAR and Mercy Corps. Jessica is proficient in the use of the Adobe suite to edit photos and videos and produce visual content.

She holds a first class degree in English Literature and Spanish, and has wide experience in developing countries, including Nepal, Thailand, Senegal, Sierra Leone, Kenya and Argentina.


James Isgrove

James Isgrove is the lead designer at Arete. He has designed and produced websites and graphics for many non-profits and NGOs including UNESCO, Save the Elephants and Aga Khan University in Kenya.

James has a bachelor’s degree in Product Design and considerable professional experience in graphic and web design, social media promotion, branding, document design, email design and video editing. He is proficient in the use of Adobe software including Photoshop, Illustrator, InDesign and After Effects and he is skilled in HTML, CSS, jQuery, PHP and multiple CMS platforms.


Karel Prinsloo

Karel Prinsloo is an award winning African photographer. He was born in Namibia, and has over twenty years of experience working in Africa as a photographer. Based in Nairobi for nearly a decade for the Associated Press as their East Africa Chief Photographer and Picture Editor, he has extensive knowledge of Southern and Eastern Africa as well as the Middle East. Before this he lived in South Africa where he covered the birth of the Rainbow Nation for various newspapers and wire agencies.

In 2000 Karel won the Second Prize news stories in the prestigious World Press Awards for his coverage of the Mozambique floods.He was also the CNN Africa Journalist of the year photo runner up, as well as the South African Photojournalist of the year in 2000.


We are always on the lookout for new talent, so if you are experienced in the following, please send a resume and cover letter to






News Production

Business Development