NGOs and the Media

NGOs and the Media – 1 day

One day workshops are held regularly throughout East Africa and Europe. If your organization would like to arrange a workshop in a specific venue we can arrange to send trainers to you.

In an increasingly competitive media marketplace, gaining maximum coverage for the issues that matter is key to making sure your stories make a difference.

Learn why editors reject or select humanitarian and NGO stories and how to avoid the classic pitfalls.

This course will show you how to produce fantastic visually led pitches using the right platforms to ensure maximum coverage..

What you will cover

  1. How to tell visual stories that sell in well
  2. Pitching photo stories to the media
  3. The relationship between media and photography
  4. Understanding what the media wants
  5. Understanding what the media doesn’t want (what not to do)
  6. The role of wire services like AP, Reuters, AFP, and EPA
  7. How to file photographs as press handouts to the wire
  8. Using web platforms and social media effectively for dissemination photography

What to bring:

  1. Laptop to take notes
  2. At least two story ideas



Group Bookings

Organisations can book their own workshop on an agreed date for $1000

"I was really inspired by this course. The sessions were easy to understand and the trainer really knew what she was talking about. I would absolutely recommend this workshop."

Mary-Sanyu Osire, IOM SOMALIA

""This workshop was fantastic. The practical sessions were really useful and the use of multimedia to teach was excellent.""

Yussuf Osman, ADESO

""I loved the practical aspect of this training session. It was great to put the ideas we were taught into practice over the two days.""

Cyprine Cheptepkeny, IOM SOMALIA

""This workshop was excellent. It covered a wide variety of very useful areas and the trainer was well versed in the needs of NGOs.""