Chance for Childhood – Rwanda

Chance for Childhood – Rwanda

Arete generated press coverage and produced multichannel communications to raise the profile of Chance for Childhood…

Perusse Baransaritse (62) hold her grandson Samuel Byiringiro (12 )at her home, Monday, 23 Feb , 2015 near the village of Rugari in Rwanda. Perusse looks after her grandchild , Samuel, who is severing from cerebral palsy .Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

Perusse Baransaritse (62) hold her grandson Samuel Byiringiro (12 )at her home, Monday, 23 Feb , 2015 near the village of Rugari in Rwanda. Perusse looks after her grandchild , Samuel, who is severing from cerebral palsy .Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

Children with hearing difficulties make a sign for happy, at school in the Deaf Children School, where they learn sign language and other essential skills , Monday, 23 Feb , 2015 just outside Ruhengeri in Rwanda.Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

Children with hearing difficulties make a sign for happy, at school in the Deaf Children School, where they learn sign language and other essential skills , Monday, 23 Feb , 2015 just outside Ruhengeri in Rwanda.Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

Eight year old Esther Ayingeneye attend the Kabwenda school in her wheelchair, Tuesday , 24 Feb , 2015 in the village of Rusenge in Rwanda. Esther were born without the use of her legs and have been confined to a wheelchair ever since.Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

Eight year old Esther Ayingeneye attend the Kabwenda school in her wheelchair, Tuesday , 24 Feb , 2015 in the village of Rusenge in Rwanda. Esther were born without the use of her legs and have been confined to a wheelchair ever since.Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

Sophie Christiansen greet Enocke Niyonkuru , who is suffering from cerebral palsy , Tuesday , 24 Feb , 2015 at the Apax-Janja school for children with disabilities, in the village of Gitenga in Rwanda.Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

Sophie Christiansen greet Enocke Niyonkuru , who is suffering from cerebral palsy , Tuesday , 24 Feb , 2015 at the Apax-Janja school for children with disabilities, in the village of Gitenga in Rwanda.Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

People gather to meet Sophie Christiansen greet , Tuesday , 24 Feb , 2015, in the village of Gitenga in Rwanda.Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

People gather to meet Sophie Christiansen greet , Tuesday , 24 Feb , 2015, in the village of Gitenga in Rwanda.Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

Deaf athletes celebrate at the end of a soccer game at the Change for Childhood's Deaf Children's Sports Day , Wednesday , 25 Feb , 2015, at the Kigali stadium in Rwanda.Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

Bijoux , whom is suffering cerebral palsy interact with Change for Childhood Goodwill Ambassador and Paralympics gold medal winner Sophie Christiansen at the Change for Childhood's Deaf Children's Sports Day , Thursday , 26 Feb , 2015, at the Heroes Day Centre for children with severe disabilities in Kigali, Rwanda.Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

Bijoux , whom is suffering cerebral palsy interact with Change for Childhood Goodwill Ambassador and Paralympics gold medal winner Sophie Christiansen at the Change for Childhood's Deaf Children's Sports Day , Thursday , 26 Feb , 2015, at the Heroes Day Centre for children with severe disabilities in Kigali, Rwanda.Chance for Childhood has been working in Rwanda since 2009 to support vulnerable children, including those who were orphaned by the genocide or have hearing impairments and learning difficulties. Photo/KAREL PRINSLOO.

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CLICK HERE TO READ THE ARTICLE FEATURED ON THE GUARDIANCLICK HERE TO WATCH THE VIDEO FEATURED ON THE GUARDIAN

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Our highly experienced news photographer Karel Prinsloo flew to Rwanda to cover the visit of Chance for Childhood Ambassador Sophie Christensen and document the work of the children’s charity.


Karel took photographs, recorded audio, gathered case studies, produced an audio slideshow and wrote a blog for the small UK NGO, to raise awareness of the work they do in Rwanda and the plight of disabled children in developing countries.


Using our exceptional understanding of how to place stories in the news and our huge data base of journalists, writers and editors, we ensured the success of the project and generated maximum exposure of our material.


Working with the Director of Chance for Childhood, we arranged for a Guardian journalist to interview Sophie before and after her trip and they ran their story as a feature alongside the film and photography we produced. We also sent images to international wire services with a press release during Sophie’s visit to raise media interest.


Our work gave Chance for Childhood a tangible story that showed the impact of their project, which they could then share with donors and supporters.


Chance for Childhood were incredibly moved by the feedback they received from the Guardian article’s publication. Support was offered from all over the world. Someone even volunteered to row across the Atlantic to raise money for them after seeing the story.


The Guardian article was shared over 2,300 times.

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