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GSMA – Mali & Côte d’Ivoire

Arete’s video team was recently commissioned by The GSM Association (GSMA) to highlight the impacts of mobile money on women’s lives in Mali and Côte d’Ivoire. The GSMA Mobile Money Programme’s mission is to increase the utility and sustainability of mobile money services and increase financial inclusion. They are working with mobile operators and industry stakeholders to create a robust mobile money ecosystem.

Arete’s designer, James Isgrove, produced a striking animation, scripted by Jessica Monson, to illustrate the findings of a recent GSMA report “Mapping the mobile money gender gap: Insights from Côte d’Ivoire and Mali”.

Videographer Nick Loomis travelled to Côte d’Ivoire to meet some of the women whose lives have been transformed by Orange money. Nick’s film shows that mobile money can offer the opportunity for financial inclusion and independence for women across the world be they rural or urban, old or young.


ClientGSMAServicesAnimation, video production and photographyYear2017Linkwww.gsma.com

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NGO & charity video production Africa

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Elyse uses mobile money on her phone at her home in Ivory Coast

Yvette N'Guessan Amani, 60, who has been selling attieke, a popular food made from cassava, in the village of Kodimasso, Côte d’Ivoire for 27 years, poses in front of her house. Her business has grown in recent years, which she attributes to her use of Orange Money.

Yvette smiles outside her home in Ivory Coast, as she explains how Mobile Money has improved her life

Elyse Kouassi Affoue, 45, uses mobile money at her home in Kodimasso, Côte d’Ivoire. Elyse uses her Orange Money account to transfer, receive and deposit money securely without having to travel 10 km from her home to the nearest town.

Elyse uses mobile money on her phone at her home in Ivory Coast

Cristelle Mame Edisse, 31, and a mother of three, poses in her tailor shop in Kodimasso, Côte d’Ivoire. There's not much business in the village so she appreciates that Orange Money does not charge fees for transfers between accounts.

Cristelle smiles in her shop in Ivory Coast, as she explains how Mobile Money has helped her business grow

Alice Brou Logbochi, 38, a pig farmer and a mother of one poses at her home in Kodimasso, Côte d’Ivoire. Alice uses her Orange Money account as a bank to safely store her income after selling a pig. "Otherwise," she said, "villagers have to put their money under their mattress".

Alice smiles outside her home as she explains how Mobile Money lets her safely store her income in Ivory Coast

Accounting student, Josiane Kouassi Adja Same, 21, poses for a photo in Abidjan, Côte d’Ivoire. Josiane uses Orange money to make quick, secure money transfers, and likes that it also gives her bonus airtime for buying phone credit through her account.

Josiane smiles as she explains how Mobile Money allows her to make quick, secure transactions in Ivory Coast

Yvette N'Guessan Amani, 60, uses Orange Money on her mobile phone in Kodimasso, Côte d’Ivoire. Orange Money can be used on any type of phone from anywhere, even in remote villages.

Yvette shows how she uses Mobile Money on her phone in Ivory Coast

Josiane Kouassi Adja Same, 21, withdraws money from her Orange Money account at a kiosk near her home in Abidjan, Côte d’Ivoire. In 2017 Orange Côte d’Ivoire committed to reduce the gender gap in their mobile money customer base by 2020.

Josiane withdraws money at a kiosk using Mobile Money in Ivory Coast

Nadege Zozo, 25, withdraws money from her Orange Money account at a kiosk near her home in Grand Bassam, Côte d’Ivoire. In 2017 Orange Côte d’Ivoire committed to reduce the gender gap in their mobile money customer base by 2020.

Nadege withdraws money from a kiosk using her Mobile Money account in Ivory Coast

Katy N'Jie, 20, hangs bathing suits at her mother's stall in Grand Bassam, Côte d’Ivoire. She says that if it were up to her, she would only sell their merchandise online.

Katy tends to her shop in Ivory Coast, as she explains how Mobile Money has improved her life

Elyse Kouassi Affoue, 45, prepares fish in Kodimasso, Côte d’Ivoire. The mother of three sells smoked fish and uses her Orange Money account to deposit the proceeds. "I see it as a bank," she says. In 2017 Orange Côte d’Ivoire committed to reduce the gender gap in their mobile money customer base by 2020.

Elyse cooks outside her home in Ivory Coast as she explains how she uses Mobile Money

Josiane Kouassi Adja Same, 21, demonstrates how quick and easy it is to send money via Orange Money, in Abidjan, Côte d’Ivoire. In 2017 Orange Côte d’Ivoire committed to reduce the gender gap in their mobile money customer base by 2020.

Josiane shows how she uses Mobile Money on her phone in Ivory Coast

Katy N'Jie, 20, hangs bathing suits at her mother's stall in Grand Bassam, Côte d’Ivoire. She says that if it were up to her, she would only sell their merchandise online.

Katy tends to her shop in Ivory Coast as she explains how Mobile Money has improved her business

Elyse Kouassi Affoue, 45, uses her phone while her neighbors prepare lunch in Kodimasso, Côte d’Ivoire. The village is remote and she uses her phone to stay connected. Orange Money allows her to send and receive money between friends and family throughout the country.

Elyse uses Mobile Money on her phone in her remote village in Ivory Coast

Katy N'Jie, 20, waits with her mother for customers at their bathing suit stall in Grand Bassam, Côte d’Ivoire. As a tech-savvy accounting student, Katy manages her mother's Orange Money account to buy merchandise and accept payment for online orders through social media.

Katy waits for customers outside her stall in Ivory Coast as she explains how Mobile Money has improved her life

Josiane Kouassi Adja Same, 21, leaves her home in Abidjan, Côte d’Ivoire. The accounting student is constantly on her phone, so Orange Money is an easy way for her to send and receive money, and even pay her school fees.

Josiane uses Mobile Money on the go in Ivory Coast

Katy N'Jie, 20, poses for a photograph in front of her stall selling bathing suits she runs with her mother in the beach town of Grand Bassam, just outside of Abidjan, Côte d’Ivoire.

NGO & charity video production Africa

Katy N'Jie, 20, who owns a clothing retail business, sends a transfer via Orange money in Côte d’Ivoire. Most women in Côte d’Ivoire use Orange Money to transfer money to friends and family, but some also use it to buy and sell products for their businesses.

Katy shows how she uses Mobile Money on her phone in Ivory Coast
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