
Arete’s video team was recently commissioned by The GSM Association (GSMA) to highlight the impacts of mobile money on women’s lives in Mali and Côte d’Ivoire. The GSMA Mobile Money Programme’s mission is to increase the utility and sustainability of mobile money services and increase financial inclusion. They are working with mobile operators and industry stakeholders to create a robust mobile money ecosystem.
Arete’s designer, James Isgrove, produced a striking animation, scripted by Jessica Monson, to illustrate the findings of a recent GSMA report “Mapping the mobile money gender gap: Insights from Côte d’Ivoire and Mali”.
Videographer Nick Loomis travelled to Côte d’Ivoire to meet some of the women whose lives have been transformed by Orange money. Nick’s film shows that mobile money can offer the opportunity for financial inclusion and independence for women across the world be they rural or urban, old or young.
ClientGSMAServicesAnimation, video production and photographyYear2017Linkwww.gsma.com